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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Hoquiam Washington
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your business in many ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you want.
Johnston has a three-step approach to SEO. On-page optimization is step one of your process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines what your web site should be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a trustworthy way to obtain information.
The 3rd step is local search engine optimization. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will help you to see which search phrases are yielding the best results. It will likewise show you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be placed on your site, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the visitors to your site have found your web site via search engines.
If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation will be free of charge, there is not any reason behind you do not to make the most of it.
It’s vital for your organization to be optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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