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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Forks Washington
Tom Johnston Is The Best Option For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the Search engine optimization services you require.
Johnston has a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to a site in order to improve its search engine rankings. On-page optimization can display search engines like Google what your site ought to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your website is a trustworthy method to obtain information.
Your third step is local search engine optimization. This can be important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which search terms are yielding ideal results. It will also show you how your search rankings have already been improving from month to month.
Google Analytics will be attached to your website, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the targeted traffic to your web site have found your site via search engines.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of the site. The analysis will even compare your site to competing sites. As this consultation will probably be free of charge, there is not any reason for you not to take advantage of it.
It’s necessary for your company to get optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you have a sizable national company or a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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