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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ephrata Washington
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you want.
Johnston requires a three-step method of SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a trustworthy way to obtain information.
Your third step is local search engine marketing. This is certainly important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the services that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings have been improving from month to month.
Google Analytics will be attached to your web site, meaning it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your blog are finding your website via search engine listings.
If you’re thinking about dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will even compare your blog to competing sites. As this consultation will be totally free, there is not any cause of you not to make the most of it.
It’s essential for your organization to become optimized for search engines. Strong SEO is essential to the health of any business. Whether you have a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.
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