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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Cosmopolis Washington
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO can benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the Search marketing services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can present the major search engines what your site needs to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable supply of information.
The 3rd step is local search engine optimization. This is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will be placed on your blog, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the visitors to your site have found your website via search engine listings.
If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will be totally free, there is no reason for you not to take advantage of it.
It’s essential for your organization being optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you manage a big national company or even a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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