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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Cosmopolis Washington
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you want.
Johnston has a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your blog must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy supply of information.
Your third step is local search engine marketing. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which search terms are yielding ideal results. It will also reveal to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to view what percentage of the targeted traffic to your web site are finding your site via search engine listings.
If you’re interested in working together with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. Simply because this consultation will likely be free of charge, there is no reason behind you not to make the most of it.
It’s necessary for your business to be optimized for search engines. Strong SEO is essential to the health of any company. Whether you have a sizable national company or a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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