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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Clarkston Washington
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is surely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search engine optimization services you want.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task of the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization is capable of showing search engines what your website must be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy source of information.
Your third step is local search engine marketing. This really is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the assistance that you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will allow you to see which search terms are yielding the best results. It is going to demonstrate how your search rankings happen to be improving from month to month.
Google Analytics is going to be set up on your site, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the visitors to your website are finding your site via search engines like google.
If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. Simply because this consultation is going to be totally free, there is not any basis for you not to benefit from it.
It’s essential for your organization to be optimized for search engines like yahoo. Strong SEO is vital to the health of any company. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to learn more.
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