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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Burlington Washington
Tom Johnston Will Be Your Best Option For SEO
Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step in the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show the major search engines what your web site ought to be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.
The third step is local search engine optimization. This is certainly essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the help that you need. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which search terms are yielding the greatest results. It is going to demonstrate how your search rankings are already improving from month to month.
Google Analytics will be placed on your site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the people to your blog are finding your blog via search engine listings.
If you’re interested in working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis may also compare your site to competing sites. Because this consultation will probably be totally free, there is not any cause of you do not to take advantage of it.
It’s essential for your business being optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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