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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Burlington Washington
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you want.
Johnston needs a three-step method of SEO. On-page optimization is the first step of your process. This technique involves making changes to your site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your internet site is a reliable supply of information.
The third step is local seo. This can be essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the assistance that you desire. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It is going to demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will likely be attached to your web site, which means it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to view what percentage of the people to your site are finding your blog via search engine listings.
If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation is going to be totally free, there is not any cause of you not to take advantage of it.
It’s vital for your company being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you operate a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.
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