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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bainbridge Island Washington
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will benefit your small business in several ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll have the Search engine optimization services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is step one in the process. This process involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display search engines like yahoo what your blog must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your website is a trustworthy supply of information.
Your third step is local search engine optimization. This is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you require. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search phrases are yielding the greatest results. It will also reveal to you the way your search rankings have been improving from month to month.
Google Analytics is going to be set up on your site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the visitors to your web site are finding your website via search engines like google.
If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Simply because this consultation is going to be totally free, there is no reason for you do not to make the most of it.
It’s important for your small business to become optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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