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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Victoria Virginia
Tom Johnston Is Your Smart Choice For SEO
Professional SEO may benefit your organization in several ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston can provide the expert SEO services that you need. Johnston is definitely an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll obtain the SEO services you need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task of your process. This technique involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines what your website should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines that your website is a trustworthy supply of information.
The third step is local search engine optimisation. This is certainly important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the help that you desire. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will likewise reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your blog, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the people to your site have found your blog via search engines like google.
If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your blog to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason behind you do not to take full advantage of it.
It’s necessary for your organization to get optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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