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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tazewell Virginia
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search marketing services you want.
Johnston has a three-step procedure for SEO. On-page optimization is the initial step from the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization is capable of showing search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.
The 3rd step is local search engine marketing. This is certainly important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the support that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which keyphrases are yielding the greatest results. It is going to demonstrate how your search rankings are already improving from month to month.
Google Analytics will probably be placed on your web site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the people to your website are discovering your blog via search engines like yahoo.
If you’re considering working with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be free of charge, there is no reason behind you do not to benefit from it.
It’s important for your organization to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any company. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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