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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Tazewell Virginia

      Tom Johnston Is The Best Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site needs to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.

      The next step is local search engine marketing. This can be essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will allow you to see which search terms are yielding greatest results. It will explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be set up on your web site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what number of the visitors to your site have realized your site via search engines like yahoo.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will also compare your website to competing sites. Since this consultation will probably be free of charge, there is absolutely no basis for you do not to take advantage of it.

      It’s vital for your business to get optimized for search engines like yahoo. Strong SEO is vital to the fitness of any business. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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      • Tazewell
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