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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Sterling Virginia
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, bad quality SEO can be damaging for your site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you need.
Johnston needs a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy supply of information.
The 3rd step is local search engine marketing. This really is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the help you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It is going to reveal to you how your search rankings are already improving from month to month.
Google Analytics is going to be attached to your site, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the visitors to your web site have found your website via search engines like google.
If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your blog to competing sites. As this consultation will be free of charge, there is not any basis for you not to take advantage of it.
It’s vital for your company to be optimized for search engines. Strong SEO is vital to the health of any company. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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