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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Sperryville Virginia

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll obtain the SEO services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site must be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This is certainly necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the assistance that you desire. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search terms are yielding ideal results. It will also explain to you how your search rankings happen to be improving from month to month.

      Google Analytics will be set up on your site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your site have found your website via search engines like yahoo.

      If you’re considering utilizing Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your web site to competing sites. Simply because this consultation is going to be totally free, there is absolutely no reason behind you not to benefit from it.

      It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is essential to the fitness of any business. Whether you run a sizable national company or even a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 38.612785
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      • Rappahannock
      • Sperryville
      • Virginia
      • VA