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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Shenandoah Virginia

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is step one of the process. This method involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your website ought to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a trustworthy way to obtain information.

      The 3rd step is local search engine marketing. This is certainly necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your web site, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your blog have realized your web site via search engines like yahoo.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. Simply because this consultation will probably be free of charge, there is not any reason behind you do not to take advantage of it.

      It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you have a sizable national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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