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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Saluda Virginia

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search marketing services you require.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to your site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a trustworthy way to obtain information.

      The 3rd step is local search engine optimization. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the help that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will also reveal to you how your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the website visitors to your website are discovering your web site via search engines like google.

      If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will even compare your site to competing sites. Since this consultation will likely be free of charge, there is not any reason behind you not to make the most of it.

      It’s important for your organization to become optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you operate a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.

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