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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Rhoadesville Virginia
Tom Johnston Is Your Smart Choice For SEO
Professional SEO may benefit your small business in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is definitely an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you want.
Johnston needs a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a trustworthy method to obtain information.
Your third step is local search engine optimization. This is important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It is going to reveal to you the way your search rankings have been improving from month to month.
Google Analytics will likely be placed on your site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your site have found your website via search engines.
If you’re considering working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is not any basis for you not to take full advantage of it.
It’s vital for your company to get optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.
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