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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Reston Virginia

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the SEO services you want.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization is capable of showing the major search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the help that you desire. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will assist you to see which search phrases are yielding ideal results. It will demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be placed on your website, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the people to your blog are finding your website via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your blog to competing sites. Because this consultation is going to be absolutely free, there is not any basis for you do not to benefit from it.

      It’s vital for your small business to become optimized for search engines like google. Strong SEO is crucial to the fitness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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