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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Reston Virginia
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll have the Search marketing services you need.
Johnston has a three-step procedure for SEO. On-page optimization is the initial step of the process. This process involves making changes into a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy supply of information.
The 3rd step is local search engine marketing. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the services that you require. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which search phrases are yielding the best results. It will also show you how your search rankings have been improving from month to month.
Google Analytics will likely be set up on your website, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the visitors to your site have found your site via search engines.
If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis may also compare your website to competing sites. As this consultation will be absolutely free, there is no reason for you not to take full advantage of it.
It’s important for your organization to be optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you run a sizable national company or a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building