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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Orange Virginia

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your company in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you want.

      Johnston has a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to your site to be able to improve its search engine results. On-page optimization can display search engines like yahoo what your blog should be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a trustworthy method to obtain information.

      Your third step is local search engine optimisation. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the support you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It will also demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your web site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the targeted traffic to your blog are discovering your site via search engines like google.

      If you’re interested in working with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. Simply because this consultation will probably be totally free, there is not any basis for you not to make the most of it.

      It’s important for your small business being optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you manage a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • Orange
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      • Virginia
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