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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Narrows Virginia

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO can benefit your company in several ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you require.

      Johnston has a three-step method of SEO. On-page optimization is step one in the process. This procedure involves making changes to your site in order to improve its search engine results. On-page optimization can display search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable method to obtain information.

      The next step is local search engine marketing. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will help you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have been improving from month to month.

      Google Analytics will likely be attached to your web site, which means it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the website visitors to your site are discovering your blog via search engines.

      If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be free of charge, there is not any basis for you do not to make the most of it.

      It’s necessary for your business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any company. Whether you manage a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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