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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Melfa Virginia

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you require.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to a site in order to improve its search engine results. On-page optimization is capable of showing the major search engines what your website ought to be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your website is a reliable method to obtain information.

      The third step is local search engine optimisation. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be able to get the services you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your web site, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the people to your site have found your website via search engines like yahoo.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. Simply because this consultation will be totally free, there is absolutely no reason behind you do not to benefit from it.

      It’s vital for your business to become optimized for search engines like google. Strong SEO is vital to the healthiness of any company. Whether you have a sizable national company or a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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