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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Manassas Virginia

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, low quality SEO could be damaging in your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you want.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your blog needs to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your website is a trustworthy supply of information.

      The third step is local search engine optimisation. This is certainly essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the services you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the people to your blog are discovering your site via search engines.

      If you’re thinking about dealing with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you do not to benefit from it.

      It’s necessary for your small business to become optimized for search engines like google. Strong SEO is crucial to the fitness of any organization. Whether you manage a sizable national company or a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 38.744685
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      • Manassas City
      • Manassas
      • Virginia
      • VA