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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Madison Heights Virginia
Tom Johnston Is The Best Choice For SEO
Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you require. Johnston is an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the SEO services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the initial step of your process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display search engines what your blog must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable supply of information.
The third step is local search engine optimisation. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the support that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It is going to reveal to you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the website visitors to your website are finding your website via search engines like google.
If you’re thinking about working together with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will also compare your blog to competing sites. Since this consultation is going to be totally free, there is not any reason for you not to make the most of it.
It’s essential for your organization to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you manage a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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