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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Kinsale Virginia

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you will need.

      Johnston has a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can present search engines what your website must be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

      The third step is local search engine optimization. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the assistance you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will also show you how your search rankings have already been improving from month to month.

      Google Analytics will probably be placed on your website, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the visitors to your site are discovering your site via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. Since this consultation will be free of charge, there is no reason behind you do not to take advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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