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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Grimstead Virginia
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging in your site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search engine optimization services you want.
Johnston has a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable way to obtain information.
The next step is local seo. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the assistance that you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will assist you to see which search terms are yielding ideal results. It will reveal to you how your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your blog, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to find out what number of the visitors to your blog are finding your web site via search engine listings.
If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation will be totally free, there is no cause of you do not to take advantage of it.
It’s necessary for your company to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any company. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.
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