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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Greenbush Virginia
Tom Johnston Is The Best Option For SEO
Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll get the Search engine optimization services you need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first step of your process. This method involves making changes to a site so that you can improve its search engine results. On-page optimization can display search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a trustworthy source of information.
The 3rd step is local seo. This really is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will reveal to you how your search rankings have been improving from month to month.
Google Analytics will probably be installed on your web site, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your website are finding your website via search engines.
If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will also compare your site to competing sites. As this consultation will likely be absolutely free, there is no reason for you not to take full advantage of it.
It’s important for your company to be optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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