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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Glen Allen Virginia
Tom Johnston Is The Best Option For SEO
Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is definitely an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your website is a reliable source of information.
Your third step is local seo. This is certainly essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll can get the services that you require. Your contract can be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will help you to see which search terms are yielding ideal results. It will also explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be set up on your website, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to see what number of the visitors to your blog have realized your web site via search engine listings.
If you’re thinking about dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is not any reason for you do not to make the most of it.
It’s vital for your company to get optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you manage a huge national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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