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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Fairfax Virginia

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search marketing services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can show search engines like Google what your web site needs to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy way to obtain information.

      Your third step is local seo. This is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the help that you desire. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search terms are yielding ideal results. It is going to show you the way your search rankings are already improving from month to month.

      Google Analytics will be installed on your site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your site have found your website via search engines.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your site to competing sites. Simply because this consultation will be absolutely free, there is not any cause of you do not to take advantage of it.

      It’s necessary for your small business to become optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you manage a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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