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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dayton Virginia
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston offers the expert SEO services that you require. Johnston is an experienced professional that has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you need.
Johnston requires a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to a site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is ways to show search engines that your site is a trustworthy source of information.
Your third step is local seo. This is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It is going to show you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your website, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your web site have realized your web site via search engines like yahoo.
If you’re thinking about working with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will even compare your site to competing sites. Simply because this consultation will probably be totally free, there is not any reason for you not to take advantage of it.
It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you have a sizable national company or a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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