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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dahlgren Virginia
Tom Johnston Is Your Best Option For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you will need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task of the process. This method involves making changes to some site in order to improve its search engine rankings. On-page optimization can show search engines like yahoo what your web site ought to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.
Your third step is local seo. This really is required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll can get the help that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which search terms are yielding the greatest results. It will reveal to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be attached to your web site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your web site have found your website via search engine listings.
If you’re enthusiastic about working with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be free of charge, there is not any cause of you do not to take full advantage of it.
It’s essential for your company to get optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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