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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Culpeper Virginia
Tom Johnston Is The Smart Choice For SEO
Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll get the SEO services you require.
Johnston has a three-step approach to SEO. On-page optimization is the first task of the process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines what your site should be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your website is a reliable method to obtain information.
Your third step is local search engine marketing. This really is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the help you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will assist you to see which search phrases are yielding ideal results. It is going to show you how your search rankings have been improving from month to month.
Google Analytics will be attached to your blog, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your blog are discovering your blog via search engines like google.
If you’re interested in utilizing Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation is going to be free of charge, there is not any basis for you not to take advantage of it.
It’s necessary for your company being optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you operate a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.
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