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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Covington Virginia

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll have the SEO services you want.

      Johnston takes a three-step strategy to SEO. On-page optimization is step one from the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a reliable method to obtain information.

      The third step is local search engine optimization. This can be necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will allow you to see which search terms are yielding greatest results. It is going to reveal to you the way your search rankings are already improving from month to month.

      Google Analytics is going to be installed on your blog, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to see what percentage of the targeted traffic to your website are discovering your site via search engines like yahoo.

      If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis may also compare your web site to competing sites. As this consultation is going to be absolutely free, there is absolutely no cause of you do not to benefit from it.

      It’s vital for your small business being optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you run a large national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 3 Map Pack
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      • 37.780216
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      • Covington City
      • Covington
      • Virginia
      • VA