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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Covington Virginia

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will manage to benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This method involves making changes into a site as a way to improve its search engine results. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your website is a trustworthy supply of information.

      The third step is local search engine marketing. This is certainly important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will likewise demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your site, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see what number of the visitors to your blog have found your website via search engine listings.

      If you’re thinking about utilizing Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no reason behind you do not to take advantage of it.

      It’s essential for your organization to get optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you run a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • On Site SEO
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      • GMB Listings
      • 3 Map Pack
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      • Bing
      • Google
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      • Affordable
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      • Non Expensive
      • Web
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      • Mobile & Phone
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      • Shopify
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      • SE
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      • Local
      • GEO
      • 37.780216
      • -79.986963
      • Covington City
      • Covington
      • Virginia
      • VA