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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bowling Green Virginia
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll receive the Search engine optimization services you will need.
Johnston needs a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to your site to be able to improve its search engine results. On-page optimization can display search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a trustworthy method to obtain information.
The third step is local search engine marketing. This is certainly necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will enable you to see which search terms are yielding ideal results. It will also reveal to you the way your search rankings have been improving from month to month.
Google Analytics is going to be attached to your web site, which means it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the targeted traffic to your website have realized your site via search engine listings.
If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of the site. The analysis may also compare your web site to competing sites. As this consultation will be absolutely free, there is not any reason for you not to take advantage of it.
It’s necessary for your organization being optimized for search engines. Strong SEO is vital to the health of any organization. Whether you manage a huge national company or a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.
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