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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Atkins Virginia
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you require.
Johnston has a three-step procedure for SEO. On-page optimization is the first step of the process. This process involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines what your website should be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your internet site is a reliable source of information.
The third step is local search engine optimisation. This can be required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the services that you require. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will assist you to see which search phrases are yielding the best results. It will also reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will be set up on your blog, which means it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to see how many of the people to your website are finding your blog via search engine listings.
If you’re interested in working together with Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will also compare your website to competing sites. Since this consultation will be totally free, there is not any reason for you not to benefit from it.
It’s essential for your business to become optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you operate a big national company or a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.
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