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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Annandale Virginia

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This process involves making changes to some site so that you can improve its search engine results. On-page optimization can show search engines like Google what your site must be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy way to obtain information.

      The next step is local search engine optimisation. This really is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll get the services that you require. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will also explain to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be set up on your blog, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the website visitors to your blog have realized your website via search engine listings.

      If you’re thinking about working with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will likely compare your site to competing sites. Since this consultation will likely be free of charge, there is not any basis for you not to take advantage of it.

      It’s necessary for your small business to get optimized for search engines like yahoo. Strong SEO is vital to the fitness of any company. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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