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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Virginia

      Local SEO Marketing Company Serving Alexandria Virginia

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, poor quality SEO can be damaging for your site. Tom Johnston can offer the expert SEO services that you require. Johnston is an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step in the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can show the major search engines what your site must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your website is a reliable supply of information.

      The 3rd step is local search engine marketing. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have been improving from month to month.

      Google Analytics will probably be placed on your web site, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog are discovering your blog via search engines like google.

      If you’re thinking about working with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will likely compare your website to competing sites. As this consultation will be totally free, there is not any basis for you not to take advantage of it.

      It’s important for your business to be optimized for search engines. Strong SEO is essential to the health of any business. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • 38.823062
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      • Alexandria City
      • Alexandria
      • Virginia
      • VA