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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Vermont

      Local SEO Marketing Company Serving Williamstown Vermont

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll receive the Search marketing services you want.

      Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This procedure involves making changes into a site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your web site must be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a reliable source of information.

      The 3rd step is local search engine marketing. This really is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the assistance you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It will also explain to you how your search rankings have already been improving from month to month.

      Google Analytics will be attached to your site, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your web site are discovering your web site via search engines like google.

      If you’re considering dealing with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Simply because this consultation will probably be totally free, there is not any cause of you not to benefit from it.

      It’s necessary for your company to become optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you manage a sizable national company or a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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      • Vermont
      • VT