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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Vermont

      Local SEO Marketing Company Serving White River Junction Vermont

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search marketing services you will need.

      Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like yahoo what your web site should be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your website is a trustworthy supply of information.

      The 3rd step is local search engine optimisation. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the help that you desire. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will allow you to see which search terms are yielding the best results. It will also explain to you how your search rankings have been improving from month to month.

      Google Analytics will be installed on your site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the visitors to your web site have found your site via search engine listings.

      If you’re enthusiastic about utilizing Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will likely compare your blog to competing sites. Simply because this consultation will likely be totally free, there is no reason for you do not to benefit from it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is vital to the healthiness of any company. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • Windsor
      • White River Junction
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      • VT