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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Vermont

      Local SEO Marketing Company Serving Vergennes Vermont

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This process involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your web site needs to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a reliable way to obtain information.

      The third step is local search engine optimisation. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll can get the services that you desire. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search terms are yielding greatest results. It will explain to you how your search rankings are already improving from month to month.

      Google Analytics will be attached to your web site, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the targeted traffic to your site have found your site via search engines.

      If you’re considering working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis may also compare your blog to competing sites. Because this consultation will be totally free, there is no reason for you not to take full advantage of it.

      It’s necessary for your business to get optimized for search engines like yahoo. Strong SEO is important to the health of any organization. Whether you have a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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