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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Vermont

      Local SEO Marketing Company Serving Newbury Vermont

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you need.

      Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your website should be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy source of information.

      The next step is local search engine optimisation. This is certainly necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the support that you require. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will likewise reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the website visitors to your blog are finding your blog via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Because this consultation will be free of charge, there is absolutely no reason behind you not to make the most of it.

      It’s vital for your company being optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you have a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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