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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Vermont

      Local SEO Marketing Company Serving Bellows Falls Vermont

      Tom Johnston Is Your Best Option For SEO

      Professional SEO can benefit your small business in several ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO could be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This process involves making changes to a site as a way to improve its search engine rankings. On-page optimization can display search engines what your site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your site is a reliable supply of information.

      Your third step is local seo. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search terms are yielding ideal results. It is going to demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will likely be attached to your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the targeted traffic to your site are discovering your blog via search engines like google.

      If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will even compare your site to competing sites. Because this consultation will probably be totally free, there is no basis for you do not to benefit from it.

      It’s vital for your small business to become optimized for search engines like yahoo. Strong SEO is essential to the fitness of any business. Whether you operate a large national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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