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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Vernal Utah
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you want.
Johnston requires a three-step approach to SEO. On-page optimization is step one of the process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog needs to be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable way to obtain information.
Your third step is local search engine marketing. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the services you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which search terms are yielding the greatest results. It will likewise explain to you how your search rankings have already been improving from month to month.
Google Analytics is going to be installed on your web site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the people to your site have found your blog via search engines like yahoo.
If you’re thinking about working together with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will probably be absolutely free, there is not any basis for you not to make the most of it.
It’s necessary for your company to get optimized for search engines. Strong SEO is essential to the fitness of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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