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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tremonton Utah
Tom Johnston Is Your Best Option For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you want.
Johnston takes a three-step approach to SEO. On-page optimization is step one of your process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can display search engines what your website needs to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.
Your third step is local search engine optimisation. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the help you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will assist you to see which search terms are yielding the greatest results. It will demonstrate how your search rankings have already been improving from month to month.
Google Analytics will probably be set up on your web site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to discover how many of the visitors to your website are discovering your web site via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will likely compare your website to competing sites. Simply because this consultation will probably be free of charge, there is absolutely no basis for you not to make the most of it.
It’s vital for your small business to get optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you manage a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.
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