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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Spanish Fork Utah
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO may be damaging to the site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is step one from the process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your website needs to be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a reliable supply of information.
Your third step is local seo. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the help that you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which search terms are yielding ideal results. It will also demonstrate how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your web site have realized your blog via search engines like yahoo.
If you’re thinking about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis may also compare your site to competing sites. As this consultation will be totally free, there is no cause of you not to take advantage of it.
It’s vital for your small business to become optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you manage a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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