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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Salem Utah
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll get the Search engine optimization services you require.
Johnston takes a three-step method of SEO. On-page optimization is the first task in the process. This process involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog needs to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy way to obtain information.
Your third step is local search engine optimization. This can be important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the support that you require. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will show you how your search rankings are already improving from month to month.
Google Analytics will be placed on your blog, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the targeted traffic to your website have realized your web site via search engine listings.
If you’re thinking about working with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be totally free, there is not any cause of you not to make the most of it.
It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you operate a large national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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