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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Utah

      Local SEO Marketing Company Serving Rush Valley Utah

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO may benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston provides the expert SEO services that you need. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is step one in the process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your blog needs to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a reliable source of information.

      Your third step is local search engine marketing. This is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the support that you require. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to demonstrate how your search rankings have been improving from month to month.

      Google Analytics will be attached to your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the visitors to your website have realized your blog via search engine listings.

      If you’re considering dealing with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is no cause of you not to make the most of it.

      It’s necessary for your organization to get optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.

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