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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Parowan Utah
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, bad quality SEO could be damaging to your site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll receive the Search engine optimization services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step from the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your website should be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your internet site is a reliable source of information.
The next step is local seo. This can be required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll get the support you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will help you to see which search phrases are yielding the best results. It will explain to you how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your blog, which means it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the website visitors to your web site are finding your blog via search engine listings.
If you’re interested in dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. As this consultation will probably be totally free, there is not any reason behind you do not to take advantage of it.
It’s necessary for your organization to get optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you operate a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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