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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Orem Utah
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search marketing services you want.
Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization can present search engines like Google what your blog should be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your internet site is a reliable supply of information.
Your third step is local search engine marketing. This really is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the assistance that you require. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which search phrases are yielding ideal results. It is going to reveal to you the way your search rankings have been improving from month to month.
Google Analytics is going to be attached to your blog, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the website visitors to your blog are discovering your blog via search engines like google.
If you’re interested in dealing with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis may also compare your site to competing sites. As this consultation will probably be totally free, there is not any reason for you do not to benefit from it.
It’s vital for your business to become optimized for search engines like yahoo. Strong SEO is vital to the health of any company. Whether you have a large national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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