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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving North Salt Lake Utah
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search engine optimization services you require.
Johnston needs a three-step strategy to SEO. On-page optimization is the first step from the process. This procedure involves making changes to a site so that you can improve its search engine results. On-page optimization can present search engines what your blog ought to be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a reliable supply of information.
The third step is local search engine optimisation. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the services that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It will likewise explain to you the way your search rankings have already been improving from month to month.
Google Analytics will likely be attached to your web site, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to see what percentage of the people to your web site have realized your web site via search engines like google.
If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Because this consultation is going to be totally free, there is no basis for you not to make the most of it.
It’s vital for your business being optimized for search engines like google. Strong SEO is vital to the fitness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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