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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Utah

      Local SEO Marketing Company Serving North Salt Lake Utah

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search marketing services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.

      The 3rd step is local search engine optimization. This is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the assistance that you require. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your website, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what number of the targeted traffic to your website are finding your site via search engines.

      If you’re thinking about utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will likely compare your website to competing sites. Since this consultation will be free of charge, there is not any cause of you not to make the most of it.

      It’s essential for your small business to get optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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