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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Newcastle Utah
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is undoubtedly an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll have the SEO services you require.
Johnston requires a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.
The third step is local search engine optimisation. This is certainly required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the assistance that you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your website, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to see how many of the people to your site are finding your website via search engines like google.
If you’re interested in working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation will likely be absolutely free, there is no cause of you do not to take full advantage of it.
It’s necessary for your small business to be optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you have a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.
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