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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Midway Utah
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert SEO services you need. Johnston is surely an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your website is a trustworthy supply of information.
The next step is local search engine optimization. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the help that you require. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will help you to see which keyphrases are yielding ideal results. It is going to reveal to you the way your search rankings are already improving from month to month.
Google Analytics is going to be set up on your website, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to view what percentage of the visitors to your blog are finding your web site via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation will likely be free of charge, there is no reason behind you not to take full advantage of it.
It’s important for your company to be optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you have a huge national company or a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.
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