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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mantua Utah
Tom Johnston Is The Best Option For SEO
Professional SEO may benefit your small business in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll have the SEO services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog should be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable supply of information.
Your third step is local search engine marketing. This is essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be capable of getting the assistance that you require. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which search phrases are yielding the greatest results. It will show you how your search rankings have been improving from month to month.
Google Analytics is going to be attached to your website, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the website visitors to your web site are finding your site via search engines.
If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will even compare your blog to competing sites. Simply because this consultation will likely be absolutely free, there is no cause of you not to benefit from it.
It’s necessary for your small business being optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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