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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mantua Utah
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO can benefit your organization in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search marketing services you need.
Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site should be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a reliable method to obtain information.
Your third step is local search engine optimization. This really is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will also explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be attached to your website, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your site are discovering your blog via search engines.
If you’re interested in utilizing Tom Johnston, you can contact him for a free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation will probably be absolutely free, there is not any cause of you do not to benefit from it.
It’s important for your small business to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you run a big national company or a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.
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