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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Leeds Utah
Tom Johnston Is Your Best Choice For SEO
Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you want.
Johnston has a three-step method of SEO. On-page optimization is the first step in the process. This method involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like Google what your site needs to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a reliable source of information.
Your third step is local search engine optimization. This is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the support you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which search phrases are yielding the best results. It will also explain to you the way your search rankings are already improving from month to month.
Google Analytics will be placed on your website, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to see what number of the people to your site are discovering your website via search engine listings.
If you’re enthusiastic about working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Since this consultation will likely be free of charge, there is absolutely no reason behind you not to make the most of it.
It’s essential for your organization to get optimized for search engines like google. Strong SEO is vital to the healthiness of any company. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.
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